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Enquiry for University project

Coral Baker Feb 18, 2017 05:27PM EST

For my university project I will be planning to market this is the UK so if you could answer these questions with much detail as possible that would be great.

1. Do you plan to take OM Signal Bra too other markets for example the UK or Europe ?
2. How does the OM box work and could the technology work without the box in the future ?
3. I heard you may be collaborating with Victoria Secrets in selling this item there for the price of £49 per unit, is this true and if so will the box be sold there too ?
4. Are your products made in America or somewhere else and if so where and if possible the price to produce the one unit would be great as it would help with my pricing business forecasting.
5. If OM singnal were to bring this technology to the UK market would you consider a brand like NIKE to collaborate with you due to how they dominate the women sports wear market ?

Look forward too hearing from you

Coral

P.s email me any extra details you can think of that would help with my knowledge for this business plan

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Chelsea Feb 20, 2017 12:36PM EST OMsignal Agent

Hello Coral,

Thank you for your email and interest in OMsignal for your research. I appreciate having the opportunity to respond to your questions today.

1. Do you plan to take OM Signal Bra to other markets, for example, the UK or Europe?

- No, we do not have any immediate plans to begin selling the OMbra at a retail level outside of North America. We do, however, sell our products through our online store to almost every country across the globe.

2. How does the OMbox work and could the technology work without the box in the future?

- The OMbox snaps onto the OMbra and connects with the user’s iPhone using Bluetooth (BLE). To charge the OMbox, a micro USB cable is used. The app connects to our servers via wiFi or 3G/LTE. The box is required as it collects the user’s data from the sensors within the bra, and the box also contains an accelerometer that tracks the user’s movements.

3. I heard you may be collaborating with Victoria Secrets in selling this item there for the price of £49 per unit, is this true and if so will the box be sold there too?

- We are not aware of such a collaboration. Could you kindly advise us of where you heard this information?

4. Are your products made in America or somewhere else and if so where and if possible the price to produce the one unit would be great as it would help with my pricing business forecasting.

- We use both domestic and overseas suppliers to guarantee the best quality for our gear. Please note that all information pertaining to costs is confidential and cannot be shared with individuals outside of the organization.

5. If OMsignal were to bring this technology to the UK market would you consider a brand like NIKE to collaborate with you due to how they dominate the women sportswear market?

- From fashion to performance sports, from technology to health and wellbeing, OMsignal offers unlimited possibilities to partner with interested brands. OMsignal’s full-stack biometric apparel platform can help take brands to an entirely new level with a revolutionary line of smart apparel designed for all day, everyday wear that unobtrusively tracks core biometrics including respiratory rhythms and ECG to provide useful recommendations for fitness, wellness, and potentially medical applications in the future. We can help provide different brands with everything they need to rapidly build, run, and scale their smart apparel business. Any brand that is interested in partnering with OMsignal can reach out directly to our Business Development Team at businessdevelopment@omsignal.com.

I hope the above information is of help. Thank you once again for your interest in OMsignal and best of luck with your research.

Sincerely,

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